Cycling Norway – South Africa, 23.000 KM for The Shirt

You can go directly to my “The-Shirt-expedition-site” in Norwegian by clicking














It was a 333 days expedition. 35 Countries. Making the symbol, “The Shirt”, with the football family. And it keeps getting bigger….

Attention and awareness for @refugees (Twitter) / wat the main goal:


To get big shots and heavy leaders to support was one of the major tools.


To make a super symbol ( the shirt) was essential. The photo is from The Shirt on the opening of Soccer City, World Cup, south Africa 2010. The man in red is president Zuma.


Bjorn @Heidenstrom on Twitter